SPARK OF FIRE
Spark of Fire is a fourth-year multimedia practicum project created by seven undergraduate students at Ryerson University. Spark of Fire set out with a goal to highlight and bring awareness to the often overlooked journeys and athletic abilities of Canadian Paralympic athletes.
As the creative director for the project, I developed the creative vision of the Spark of Fire brand, by translating project objectives into clear creative strategies and ensuring visual communication and brand standards are met.
